“A film is never really good unless the camera is an eye in the head of a poet.” – Orson Welles
In a 1960 interview with Orson Welles, renowned for his iconic film ‘Citizen Kane,’ he provides valuable insights on conquering fear, handling critique, and harnessing the power of ignorance. Led by the remarkable guidance of Huw Wheldon, the host of Monitor – the BBC’s flagship arts programme Series, Welles shares his wisdom on embracing exploration, overcoming limitations, and using the virtue of ignorance as a catalyst experimentation for excellence in the creative process:
Q: “What I’d like to know is where did you get the confidence from to make the film with such…”
A: “Ignorance. Ignorance. Sheer ignorance. You know, there’s no confidence to equal it. It’s only when you know something about a profession, I think, that you’re timid, or careful or”
Q: “How does this ignorance show itself?”
A:”I thought you could do anything with a camera that the eye could do or the imagination could do. And if you come up from the bottom in the film business, you’re taught all the things that the cameraman doesn’t want to attempt for fear he will be criticised for having failed. And in this case I had a cameraman who didn’t care if he was criticised if he failed, and I didn’t know that there were things you couldn’t do, so anything I could think up in my dreams, I attempted to photograph.”
Q: “You got away with enormous technical advances, didn’t you?”
A: “Simply by not knowing that they were impossible. Or theoretically impossible. And of course, again, I had a great advantage, not only in the real genius of my cameraman, but in the fact that he, like all great men, I think, who are masters of a craft, told me right at the outset that there was nothing about camerawork that I couldn’t learn in half a day, that any intelligent person couldn’t learn in half a day. And he was right.”
Q: “It’s true of an awful lot of things, isn’t it?”
A: “Of all things.”
Orson Welles Reflects on ‘Citizen Kane’: A great 1960 Interview from BBC Monitor Series. And provides one of the best insights over how we need to address fear of failure, fear of demand our workspace, experimentation and the virtue of the power of ignorance while exploring a craft and our surroundings.
I invite you to reflect on how we can adapt to this, it is evident that Orson Welles’ interview offers profound insights. His perspectives on embracing autonomy over money, handling critique, and leveraging ignorance as a catalyst for growth are invaluable lessons for anyone in the creative field and beyond. Welles’ wisdom serves as a reminder that true excellence is achieved by stepping outside our comfort zones, embracing challenges, and continuously pushing the boundaries of our craft. True inspiring words that guides us on your own journey of exploration, self-improvement, and artistic achievement.
In a world filled with flashy visuals and sensational topics, discover the importance of taking a step back and cleansing your mind through classic video content.
Explore the captivating dialogues and camera frameworks that stand the test of time, reminding us of the power of storytelling through simplicity. Join me on a journey to appreciate the works of Jean Luc Godard, as I ponder the impact he could have had on my craft and ideas.
In today’s world, mainstream media bombards us with eye-catching visuals and sensationalised stories. Amidst this noise, it becomes essential to find moments of respite and clarity. For me, that means turning to classic video content, where the art of dialogue and thoughtful camera frameworks take centre stage. It’s a refreshing break from the constant stimulation, allowing me to appreciate the timeless power of storytelling through simplicity. In this post, I delve into my fascination with renowned filmmaker Jean Luc Godard and how his works, such as the movie “Le Petit Soldat,” inspires me.
Classic video content serves as a powerful reminder of the enduring impact of storytelling. While modern media trends often prioritise spectacle, classic films invite us to pause and appreciate the artistry of dialogue and cinematography. Through deliberate framing and thought-provoking narratives, these timeless pieces transcend the noise of the present and offer a deeper connection with the essence of storytelling.
Nouvelle Vague, also known as the French New Wave, refers to a significant film movement that emerged in France during the late 1950s and early 1960s. It was characterized by a group of young, innovative filmmakers who challenged traditional filmmaking conventions and revolutionized cinema. The Nouvelle Vague filmmakers sought to break free from the established norms and create a fresh, personal, and authentic approach to storytelling.
It brought a profound impact on the cinematic landscape, both in France and internationally. It influenced subsequent generations of filmmakers, inspiring them to experiment with new techniques and storytelling approaches. The movement remains renowned for its artistic innovation, rebellious spirit, and contribution to the evolution of cinema.
Cleansing the Mind and Finding Inspiration
As a photographer, I find solace in consuming content that stands the test of time. Engaging with works by visionaries like Jean Luc Godard allows me to cleanse my mind and gain a fresh perspective on the possibilities of my craft. The meticulous attention to detail, composition, and storytelling in movies like “Le Petit Soldat” showcases the mastery of a filmmaker who understood the power of simplicity in conveying complex emotions and ideas.
Reflecting on the impact of Jean Luc Godard and other Nouvelle Vague pioneers, I can travel in time and I am filled with a sense of admiration and curiosity. Imagining the opportunity to meet and learn from these legendary filmmakers that spark a desire within me to further develop my craft and expand my creative boundaries. Their willingness to challenge the status quo, push artistic boundaries, and craft thought-provoking narratives continues to inspire me on my own creative journey.
it is essential to embrace the timeless power of classic video content
By taking a step back from the “noise”, we can appreciate the beauty of dialogue, camera frameworks, and storytelling simplicity. Jean Luc Godard’s movies, like this example we see in “Le Petit Soldat,” serve as a testament to the enduring impact of his craft and the inspiration he provides to photographers and creatives alike. Let us continue to cleanse our minds and discover the artistry that truly stands the test of time.
Culture plays a vital role in shaping the energy and atmosphere of countries, regions, and places.
In every culture, there is a vibrant energy that flows through the veins of countries, regions, and places. It is within these diverse cultures that remarkable stories unfold, shedding light on the lives of extraordinary individuals who often go unnoticed. Today, I want to introduce you to Muacaa Riruaco, a courageous and inspiring Mumuila representative from a true south Angola minority. Her journey brings to the forefront the pressing issues of health and water supplies faced by her people, and the need for governmental awareness and support.
Muacaa Riruaco (2015) by Duarte Lima Villas
Meet Muacaa Riruaco, a Brave Mumuila Representative Advocating for her People’s Health and Water Supplies
Muacaa Riruaco stands as a shining example of the rich cultural heritage found within the Mumuila community in south Angola. Their unique traditions, customs, and language have shaped their identity and enriched the tapestry of Angolan society. Through her story, we gain a deeper understanding of the challenges faced by minority communities striving to preserve their heritage while adapting to modern realities.
Arriving in the bustling city of Luanda, Muacaa Riruaco bravely seeks to raise awareness about the pressing issues affecting her people’s health and water supplies. With determination and resilience, she embarks on a mission to engage government officials and ignite a dialogue that can pave the way for positive change. Her advocacy reminds us of the power of individual voices in driving social progress.
Her story represents the millions of marginalised individuals worldwide who face similar challenges. By sharing her narrative, we aim to amplify the voices of these communities, shining a spotlight on their struggles and aspirations. Through understanding and empathy, we can foster a global community that embraces diversity and works towards a more equitable future.
make an impact by spreading the word about these stories through social media and overcome algorithms
If you believe in the power of sharing these stories and raising awareness about marginalised communities, I invite you to join me in making a difference. Let’s come together to support and uplift these voices. You can make an impact by spreading the word about these stories through social media, engaging in meaningful discussions, and subscribe to keep this message going on my future projects and articles. Together, we can ensure that these stories reach wider audiences, fostering empathy, and inspiring positive change.
This is just me beginning, it will become our journey to uncover untold stories and empower marginalised communities. With your support, we can continue to shed light on the lives of extraordinary individuals, shedding stereotypes and promoting exclusivity. By subscribing to our newsletter, you’ll be the first to receive updates on new stories, events, and opportunities to get involved. Join me on this path and help us create a more compassionate and understanding world.
Through the powerful tale of Muacaa Riruaco and her quest for change, we are reminded of the resilience, strength, and beauty that exists within these small and unique communities. By sharing these stories and engaging in meaningful action, we can create a digital society that values and uplifts every voice. Together, let’s champion diversity, empower marginalised communities, and foster a future defined by empathy, understanding, and equality.
Me working with one of the amazing Himba tribes in the Cunene desert, Angola near the Namibia border.
The Power of Photography: Unleashing the Visual Economy Potential of the Single Image
In today’s visual economy, the power of photography is undeniable. Images have the ability to captivate, inspire, and influence audiences, driving both emotional responses and commercial impact. This unique ability to communicate complex ideas and evoke strong emotions. It is by understanding the power of visual communication, that we can create images that not only capture attention but also establish a deep emotional connection with the viewers. The considering of this emotional resonance on how it may have a profound impact on the commercial success of an image, as it fosters a sense of relatability and drives audience engagement.
In the realm of photography, the intersection of the “visual economy” and “commercial power” holds tremendous potential. While “visual economy” refers to the dynamics, systems, and processes through which visual images and representations operate within society. On the other hand, the “commercial power of a single image” relates to its ability to influence consumer behaviour, shape perceptions, and drive purchasing decisions.
Understanding the Visual Economy
To fully grasp the concept of the visual economy, it is crucial to recognise its role in shaping public understanding, attitudes, and behaviours. Visual representations hold immense power in influencing narratives, constructing meaning, and eliciting emotional responses. Whether it is through media, advertising, or social media platforms: visual content plays a significant role in capturing attention and leaving a lasting impression on audiences.
I was first drawn to this way of “thinking photography” since I got the chance to read and learn with David Campbell’s insights on his report: The Visual Economy of HIV/AIDS, published in 2008. His work focus, mainly, the photographic visualisation of HIV/AIDS from 1981 to 2000, Campbell explores the ways in which photographers captured this epidemic. He raises important questions for photographic practice, challenging photographers to consider their role in shaping narratives and promoting social change. He was able to provide a detailed analysis of photojournalistic coverage, examining publications such as The New York Times and The Guardian/Observer by delving into the methodologies, image analyses, and the portrayal of sexual violence within the visual secularisation of HIV/AIDS. Campbell also highlights the work of selected photojournalists and N.G.O. publications. It also offers insights into alternative photographic practices. including an examination of the historical evolution of representations, media coverage, and the ways in which the disease was visually framed as a security issue.
In the context of David Campbell’s work on the visual economy of HIV/AIDS, it specifically pertains to the ways in which photographs and visual representations shape and influence perceptions, narratives, and responses to this epidemic. It involves the interplay between images, media, culture, politics, and society, and it plays a decisive importance in shaping public understanding, conduct, and reactions. By encompassing the power relations, discourses, and ideologies that surround the visual representations (from good to bad), as well as the economic and social structures or platforms that underpin their production and circulation.
Understanding the visual economy of any topic is crucial because it allows us to critically engage with the images and narratives that prompts us to question the biases, stereotypes, and power dynamics embedded within visual representations, and encourages us to seek alternative approaches that promote empathy, accuracy, and social change. Developing visual literacy is essential not only for us photographers but to society in general. It involves understanding how images communicate, their visual language, and the messages they convey.
While photographing the neighbourhood Ciao Jia Du, district of Pudong, Shanghai, I was able to see many contrast that gave me a wider perspective of how this big metropolis still has its attachments to the old ways.
With this Photograph I aim to show an example on how I decided to make the effort to refer and capture events like this on my reportage since they are part of the daily life of this city. Shanghai is one of the most famous cities in China and it is portrayed internationally as a very advanced metropolis, with supersonic trains and a dense urban rhythm, a city that never stops, never sleeps, but still… This scene will be more rare in Lisbon, Portugal than in Shanghai.
The visual economy perspective reminds us photographers the responsibility and influence that we hold in shaping public opinion through our images. It encourages us to be conscious of the messages and narratives we convey and need to consider broader social and cultural contexts in which our work exists. By using the visual power and branding strategically and ethically, photographers can leverage their skills not only by creating impactful visuals but also by contributing positively to the public discourse and shaping perceptions in a meaningful way.
Understanding the visual language, crafting authentic narratives, and staying true to our artistic vision, we can differentiate ourselves in this competitive market and attract clients who resonate with our style and values.
Harnessing the Commercial Power
We Photographers possess a unique ability to leverage the commercial power of a single image. Through effective composition, lighting, and visual storytelling techniques, we can create visuals that not only capture attention but also elicit emotional responses and drive desired actions. A strategically crafted image has the potential to shape and influence consumer habits.
Photography exists within a market framework, where supply and demand dynamics, consumer behaviour, and economic factors influence the reception and value of images. Understanding the competitive landscape and finding a unique selling point or niche within the visual economy can help us photographers stand out and attract clients.
The perceived value of an image is subjective and influenced by factors such as uniqueness, emotional resonance, cultural relevance, and market demand. The authenticity of the photographer’s voice and their ability to tell compelling stories through images are key elements in capturing attention and driving its commercial success.
Building a strong personal brand In today’s competitive market, we can utilise the visual economy to our advantage by developing a strong personal brand. By consistently creating compelling and impactful images, we can differentiate ourselves and attract clients who resonate with our style and values. A well-established personal brand enhances credibility, builds trust, and increases the commercial potential of our work.
When merging the visual economy and commercial power, it is essential to align our visual storytelling with our commercial goals. Understanding the target audience, their preferences, and the context in which the images will be consumed by enabling us to create visuals that effectively communicate the desired message to drive success. By strategically incorporating branding elements, conveying a compelling narrative, and evoking the desired emotions, we will maximise the commercial impact of our work.
Aligning Visual Storytelling with Commercial Goals and Navigating Ethical Considerations
While harnessing the commercial power of a single image, we must also be mindful of ethical considerations. The visual economy should not be solely driven by commercial interests but also by a genuine desire to create meaningful connections, contribute to the public discourse, and promote positive change. Balancing the commercial objectives with ethical responsibilities ensures the authenticity and integrity of the visual storytelling.
It is unavoidable, photography plays a significant role in influencing consumer behaviour. It is through effective composition, lighting, and visual storytelling techniques, that we can shape perceptions, create desire, and influence purchasing decisions. Exploring the psychology behind visual perception and understanding how to leverage it in commercial photography by “building” a transformative impact towards the success of a single image purpose.
Within the visual economy, these Market dynamics and Audience engagement, makes it impossible for us photographers to avoid navigating this ever-changing market trends. It is by understanding consumer engagement, identifying target audiences, and adapting their strategies to digital platforms, we can engage our viewers effectively to provide creative images that capture attention, drive brand awareness, and ultimately lead to commercial opportunities, and the most important of all: build positivism, integrity and revenue.
Each photograph carries the potential for commercial success
Each photograph carries the potential for commercial success. The more we understand what we are doing the better our approach will become. By capturing the essence of a story or concept in a single, impactful image, we will evoke emotions, spark curiosity, and alter consumer response. Whether it’s through licensing, print sales, exhibitions, or collaborations with brands, the commercial value of a well-crafted single image can be substantial but networking is key to this. It is a “dog-eat-dog” world but the more we share ideas and build teamwork with other photographers, designers or other artists, the more we can thrive in different ways.
Exploring targeted marketing and advertising allows us to delve into how brands and marketers leverage the visual appeal of images to create impactful campaigns that resonate with specific audiences. It highlights the significance of compelling visuals in effectively conveying brand messages, evoking emotions, and driving consumer engagement.
This street advertisement mupie displays a photograph taken by me of a traditional Portuguese cookie from the Setubal region, shaped like an “S”. It was created for a street campaign as part of an advertising project to commemorate the birthday of the Portuguese newspaper “O Setubalense” and its redesigned layout. This campaign aimed to rejuvenate the newspaper, which is 165 years old and the oldest in Portugal (mainland).
This previous example, it is the result of a great contribute team work between designers and marketing strategists, specially with Joana Villas. To make this photograph I had to do a study of the letter S towards its shape and all the elements present traditionally or geographically in this specific area of Setúbal, Portugal and deliver a portfolio composition for brainstorming around the results while thinking the background colours and the layouts from all the advertisement illustrations.
Forming strategic partnerships and aligning with like-minded entities impels us to often collaborate with brands, organisations, or even influencers to amplify their reach and commercial potential. Exploring the dynamics of such collaborations and the strategies for building successful partnerships can add even more depth to this discussion of commercial impact.
Audiences are drawn to images that convey genuine emotions and narratives
In today’s visually saturated world, audiences are constantly bombarded with images competing for their attention. Amidst this visual overload, it is the images that convey genuine emotions and narratives that truly captivate and resonate with viewers. Whether it’s a photograph that evokes empathy, a painting that stirs emotions, or an advertisement that tells a compelling story, the power of genuine emotions and narratives in visual communication is undeniable. Why are audiences drawn to such images and the impact they have on viewers?
One of the primary reasons audiences are drawn to images that convey genuine emotions is the innate human capacity for empathy. When we see an image that depicts raw emotions like joy, sadness, love, or fear, we are instantly able to connect with the subject matter on a deeper level. These emotions act as a bridge between the viewer and the image, creating a shared experience that elicits a powerful emotional response.
This is a Coca-Cola advertisement in Cape Verde in the early 2000’s. It shows a young couple holding their coca-colas happy and the slogan message says: Two Friends, Two Coca-Cola, Possibilities.
Certain images or angles of storytelling have the power to go viral, spreading rapidly across online platforms and reaching a massive audience. Viral subjects can drive commercial success and elevate a photographer’s profile or brand but we face a narrow and fragile thin line that separates sensationalism from the fight to retain meaning.
Visual economy is influenced by cultural norms, values, and social structures. Photographers must be sensitive to cultural differences and adapt their approach accordingly. This is why ethics and responsibility must be considered. The ethical implications of our work, ensures that our images accurately represent the subject matter, avoid exploitation, and contribute positively to societal discourse.
Photograph taken while I was doing a marketing assessment in the city of Luanda, trying to understand culture, values and dynamics. In this local beer advertisement mupi we see and read a slogan saying: “The flavour that changes everything”.
Furthermore, genuine emotions in images have the ability to transcend cultural, linguistic, and societal boundaries. Emotions are universal, and when captured authentically in visual form, they can evoke similar emotional responses from viewers across diverse backgrounds. This universality strengthens the connection between the image and the audience, fostering a sense of shared humanity.
The rise of social media and online platforms has transformed the visual economy. Now we have digital channels and social media platforms that connects us even more with marketing and brand alignments. It has become even easier for companies to listen and create a sense of community with these new digital marketing strategies by engaging with audiences, absorbing, adapting and applying their style of language to gain even more reach and engagement. It is almost unbelievable but with this new era more commercial opportunities have arisen but photographers are getting pushed away by marketers, content creators and new tools that produce images without the need of a camera.
Photographers must adapt their strategies even more today to leverage digital channels for wider reach and commercial opportunities. Now that we have gained access to a global audience and new avenues for commercialisation. Understanding the dynamics of these platforms, the importance of S.E.O. optimisation, and effective online marketing techniques can significantly enhance the reach and commercial success of a single image.
Authenticity, Storytelling, and Social Impact
Authenticity and storytelling are paramount. Audiences are drawn to images that convey genuine emotions and narratives. It is by telling compelling stories through their work, that we, photographers, can create a social impact, raising awareness about important issues, and inspiring positive change. This not only enhances our commercial potential but also contributes to the greater good.
To succeed in the visual economy, we photographers need to carve out a niche and differentiate ourselves by building a niche and differentiation. By identifying our unique strengths, passions, and areas of expertise, we can target specific markets and clients who value their distinct perspective. This niche positioning enables us to showcase our expertise and command higher value in the commercial realm.
In the ever-evolving visual economy, the single image holds immense commercial potential. By understanding the visual power of our photography we unlock opportunities for commercial success. Embracing authenticity, social impact, and building a distinct brand identity that will not only amplify our reach but also contribute to the broader cultural and commercial balanced landscape.
Discover the Impact of Robert Capa: Insights from the Film ‘Salvador
Salvador is a 1986 American war drama film co-written and directed by Oliver Stone. It stars James Woods as Richard Boyle, alongside Jim Belushi, Michael Murphy and Elpidia Carrillo, with John Savage and Cynthia Gibb in supporting roles. In this reel, we can focus on John Savage’s character speech explaining why the great photographer Robert Capa was his icon and how his work influenced him. It is one of the most amazing scenes, as a photojournalist point of view.
The Kodak: Revolutionizing Photography – 134 Years of Simplicity and Accessibility
This scheme shows how The Kodak was revolutionising the photography market 134 years ago and we can appreciate it by its simplicity although, at this very time, only a few people were able to fully understand the process. But what mesmerises me the most it is how simple and efficient it was to make something complex turn out to become something accessible, portable, and costumer-friendly.
Last month marked the 134th year since this advertisement was published in The Photographic Journal. The Kodak faced challenges in spreading its versatility, but it successfully revolutionized the world of photography. For me, it is always important and good to remember. Specially, the impact it had and the lasting legacy it left behind.
If you want to UNDERSTAND how was the development of The Kodak iconic logo design you will find this blog page from EKATERINA DUNOVSKAIA, a graphic designer, very interesting: “Click here”
I want to be able to allow and help others make wise or better choices in life to themselves and to the communities they belong to, by unveil the world around us. Leave my footsteps so that others know where to walk and, after reaching my limit, be able to surpass me and walk their on path towards reaching better goals and better life purposes.
Unveiling the Power of Storytelling: The Impact of the Single Image.
In the realm of photography, there exists a mesmerising form of communication that goes beyond words, a universal language that speaks to our souls. It is the power of storytelling through the camera and lens, where a single image has the potential to transport us to faraway lands, evoke raw emotions, and ignite our imagination. Like a skilled travel writer, a photographer must embark on a journey of discovery, seeking to capture the essence of their subject and weave a tale that resonates with viewers worldwide.
I have had the privilege of capturing remarkable stories from diverse corners of the world. Each journey behind my camera and lens has been an extraordinary experience, weaving together the tapestry of humanity and illuminating the power of photography as a storytelling medium. I would love to extend this into a more detailed inside perspective but I am afraid that I would need a different approach and another platform to write it down (Perhaps a sponsor!?). In this article, I will focus to make us embark on an exhilarating exploration of my photographic endeavours, showcasing how photography storytelling needs to be preserved, explained and how the breathtaking narratives that have left an indelible mark on my soul.
When a photographer sets out to tell a story through their lens, they become both artist and storyteller, meticulously crafting each frame to evoke a specific mood or provoke a particular reaction. They are tasked with capturing the fleeting moments that encapsulate the essence of their subject, whether it’s the vibrant chaos of a bustling market, the quiet serenity of a pristine landscape, or the profound emotions etched on a person’s face. Every click of the shutter is a deliberate choice, a brushstroke on the canvas of visual storytelling but sometimes I choose not to do so and I just contemplate the moment without my camera, without nothing in between and leave it to rest in my deepest memories.
In those instances, I choose to simply observe, absorbing the essence of the scene without any intermediary. These are the moments I hold sacred, allowing them to shape and nourish my understanding. They are instances that become cherished treasures where I am fully present, and it is best to preserve these experiences in their untouched, pristine state, offering them to others as unspoiled treasures waiting to be discovered. I do see them as moments truly instrumental in shaping my character, cultivating in me a deeper connection to the present and allowing me to rebuild myself anew, not as an external observer, but as an active participant in documenting.
To create a visual narrative that truly captivates, a photographer must immerse themselves in the subject’s world, observing, listening, and connecting with their surroundings. They become a keen observer, attuned to the nuances and intricacies that unfold before their eyes. It is through this deep understanding and empathy that they can distil the essence of the story into a single, powerful image.
However, it is important to note that while a photographer can become deeply involved in the subject matter, they must maintain a certain level of detachment to preserve their role as an objective observer. By maintaining a balance between immersion and objectivity, photographers can capture the authentic moments and emotions without becoming overly involved in the narrative. This allows them to tell stories that resonate with viewers, evoking emotions and sparking a connection that goes beyond mere observation.
In 2009, during my visit to Manila, Philippines, I embarked on a photography project focused on shedding light on a pressing health issue: the alarming death rates of young pregnancies among adolescent girls, which accounted for a staggering 92%. In order to capture the raw reality and convey a truthful narrative, I immersed myself in the heart of the slums, living alongside these young girls and their families.
A street perspective inside the slum of Pugad Lawid, Manila, Philippines.
Living within the community presented its challenges, as it blurred the lines between observer and participant. While my goal was to document their daily lives and experiences, I had to strike a delicate balance between being present and engaged, yet respectful and non-intrusive. It was crucial for me to maintain a level of detachment while constructing a visual narrative, ensuring that their normal behaviours and authentic reactions were not influenced or distorted by my presence.
Navigating this sensitive subject required empathy, sensitivity, and ethical considerations. It was essential to approach the project with a deep understanding of the cultural and social context, allowing me to capture the essence of their daily routines, struggles, and resilience without exploiting or sensationalising their experiences.
By immersing myself in their world, I aimed to create a powerful visual story that would raise awareness about the harsh realities these young girls face and spark conversations about the urgent need for support, education, and resources to address this issue. Through my photography, I sought to amplify their voices and advocate for change, urging society to take action and provide better opportunities for these vulnerable individuals.
Ultimately, my time spent in the Manila slums of Las Piñas and Barangay was a humbling and transformative experience. It reinforced the power of photography as a medium for storytelling, allowing me to connect with the subjects on a profound level and bring their stories to a wider audience. It is my hope that through these images, viewers could not only be moved but also inspired to take action, fostering a greater understanding and empathy for the challenges faced by young girls in these circumstances. Tell their stories and leave the subject open for discussion while exposing it to provoke change and understanding.
This process of immersing oneself in the subject’s world and capturing their stories can have personal and emotional consequences since it requires delving into, sometimes, challenging or sensitive topics by witnessing and experiencing the realities of others, grappling with the weight of those experiences.
Lets talk about some good examples for a better perspective
I like the example of the great Michael Yamashita, a Japanese-American photographer known for his captivating images of Asia and beyond. One of his notable experiences that had a positive impact on his life was his assignment for National Geographic to photograph the ancient Silk Road.
During his extensive travels along the Silk Road, Yamashita immersed himself in the rich history, culture, and landscapes of the regions he explored. He documented the remnants of the once-vibrant trade route, capturing stunning images that showcased the enduring spirit of the Silk Road’s people and their traditions. His photographs not only showcased the beauty and diversity of the Silk Road but also sparked curiosity and fascination among audiences worldwide, including mine. I was ten years old and I still have that original issue with me. His images transported viewers to different corners of Asia, connecting them with the historical significance and cultural heritage of the Silk Road.
The positive impact of Yamashita’s experience can be seen in the way his photographs have inspired a sense of wonder and appreciation for the world’s cultural treasures. Through his lens, he has not only captured breathtaking visuals but also shared the stories and narratives that make each place along the Silk Road unique.
Yamashita’s work continues to inspire photographers and travelers alike, encouraging us to explore new horizons and embrace the beauty of different cultures. His dedication to his craft and his ability to create visually captivating images have left a lasting impression on the photography community and have contributed to a deeper understanding and appreciation of the world we live in.
Another example of a photographer whose life was positively impacted by a great experience is Steve McCurry. McCurry is renowned for his iconic photograph “the Afghan Girl,” which captured the haunting gaze of a young Afghan refugee in 1984.
The photograph gained worldwide recognition and became an emblematic image of human resilience and the plight of refugees. It propelled McCurry’s career and solidified his reputation as a master storyteller through photography. The success of “Afghan Girl” opened doors for McCurry to continue his documentary work, focusing on various social issues and cultural landscapes around the world. He embarked on extensive journeys, capturing evocative images that highlighted the beauty, diversity, and struggles of people from different cultures.
Through his photography, McCurry not only created visually stunning images but also fostered a deep understanding and empathy for the subjects he photographed. His ability to capture the human spirit in his images resonated with audiences globally and inspired many aspiring photographers.
In 2002, Steve McCurry found the “Afghan girl”, Sharbat Gula, again, with the help of a National Geographic team. They launched a search that led to her location in a remote region of Afghanistan. Through their efforts and the power of photography, McCurry was able to reunite with Sharbat Gula and capture her image once more, continuing the iconic story that had touched the hearts of people around the world.
I attended his lecture in Lisbon that very same year and I even asked him directly which film he was shooting with… his non-response was a smile and wink and it was enough for me, since I already knew what I was heading towards.
The positive impact of McCurry’s experiences extended beyond his personal and professional life. His photographs have touched the hearts of millions, raising awareness of important social issues and inspiring action and change. McCurry’s work stands as a testament to the transformative power of photography and the ability of a single image to ignite compassion, understanding, and positive impact in the world.
Photographers may find themselves emotionally impacted by the stories they document, feeling a sense of responsibility to do justice to the subject’s narrative and the broader issues they represent. This can lead to a range of emotions, from empathy and compassion to sadness or frustration. It is important not only for photographers to be aware of the potential emotional toll and to practice self-care by finding support mechanisms to navigate these challenges but also to those around them to understand what might be the struggles left inside and measure space and time for them to heal.
The process of immersing oneself in the subject’s world and capturing their stories can have personal and emotional consequences for the photographer. One of the few examples that illustrate these challenges that photographers may face, after living through intense experiences, can be described as a compassion fatigue “syndrome”: some Photographers who consistently document harrowing or traumatic events, such as war zones or natural disasters deal with emotional and mental fatigue, a state of exhaustion and desensitization that can occur when continuously witnessing human suffering. It can lead to feelings of burnout, detachment, and a diminished ability to empathize.
Kevin Carter, a renowned photojournalist known for his iconic image “The Vulture and the Little Girl” might be the best example. The photograph he took during the Sudan famine in 1993, depicted a starving child being watched by a vulture. It became a symbol of the devastating impact of hunger and conflict.Carter’s image received widespread attention and won him the Pulitzer Prize. However, the fame and constant exposure to scenes of human suffering took a toll on him. He struggled with the ethical implications of his work and the responsibility he felt to help the people he photographed. He faced criticism and public scrutiny for not intervening to assist the child in the photograph. The intense emotional burden of witnessing such profound suffering contributed to his mental and emotional distress. His dramatic experience led him into, ultimately, a utmost depression.
Tragically, in 1994, Kevin Carter took his own life, leaving behind a legacy that highlights the profound impact that documenting human suffering can have on a photographer’s well-being. His story serves as a poignant reminder of the challenges faced by photographers who confront the harsh realities of the world in their work.
This is why I believe it is important to acknowledge the emotional toll that photographers may face and the importance of prioritizing their well-being. Engaging in self-care practices, seeking support from peers and professionals, and taking breaks when needed can help navigate the challenges and continue their important work. After all, photographers are normal people that have a very different way of living and cannot easily find peers that truly understand their endurances.
Emotional resilience and growth have to be some of the ways to develop in order to maintain the spark to carry-on and maintain a clear state of conscience. Despite these challenges, photographers experience positive personal growth and emotional resilience through their work. They may develop a heightened sense of empathy, a deeper understanding of human experiences, and a drive to create positive change. These experiences can shape their perspectives, values, and approaches to photography. Bringing out skills to better ways of storytelling.
But storytelling through photography is not merely about capturing the surface level; it is about delving deeper, peeling back the layers, and revealing the hidden stories within. A skilled photographer knows how to harness light, composition, and perspective to create images that resonate on a profound level. They understand that a photograph has the ability to transcend time and space, carrying with it the weight of human experiences and cultural narratives.
Algorithms vs. the “creative persona” through our profession and vocation:
In today’s digital era, in a world inundated with constant visual stimulation, it is the power of the single image that has the potential to cut through the noise and leave a lasting impression. It is through storytelling that a photographer can connect with their audience, ignite their curiosity, and inspire them to delve deeper into the narratives that shape our world.
Magazines have long been revered as platforms for showcasing powerful visual storytelling through the medium of photography. However, with the advent of digital media and changing consumer preferences, the landscape of magazines and the impact of the single image have undergone significant transformations. The evolving role of magazines and the challenges they face in harnessing the power of the single image in today’s media landscape has a lot to do with the shifting of consumer behaviour. The rise of digital media has altered consumer behaviour, with a shift towards online platforms and social media for accessing news and visual content. This change has affected the traditional magazine industry, leading to declining circulation and a shift in audience engagement. As a result, magazines have had to adapt their strategies to remain relevant and capture readers’ attention.
Most Magazines now compete with a vast array of online platforms, blogs, and social media accounts that offer quick and easily consumable visual content. This increased competition challenges magazines to find innovative ways to stand out and provide unique experiences that engage readers in a saturated digital landscape. The power of the single image remains rock-solid as crucial as ever in capturing attention and conveying a compelling narrative amidst the plethora.
To stay competitive, many magazines have embraced the digital revolution by integrating multimedia elements into their content. This includes incorporating videos, interactive features, and immersive storytelling techniques alongside traditional photographic images. By leveraging these multimedia elements, magazines can enhance the impact of the single image and create more immersive experiences for their readers and I remember how ready I was for this market in 2010 but this digital revolution in Portugal did not occur until 6 to 7 years after.
Redefining Narratives:
Things do change over time and we, along with them, Magazines are still redefining their narratives to cater evolving reader preferences and address pressing social issues. The power of the single image is instrumental in shaping these narratives. They had to redefine their ability to communicate with their audiences and evoke more engagement with new ways to build narratives leveraging the visual impact of single images to convey stories that resonate with readers and drive social change along with metrics and digital marketing campaigns adapted to online behaviours and tendencies.
We can now see different ways to achieve collaborations and bring diverse “voices” on Magazines. Most of them are increasingly collaborating with photographers, artists, and writers from diverse backgrounds to bring a broader range of perspectives to their pages and it completely changes their internal structure. This exclusivity approach not only enriches the storytelling process but also ensures that the power of the single image is harnessed to shed light on marginalised communities and untold stories.
National Geographic Magazine is an iconic publication that has successfully navigated the digital change and capitalised on its power to reach a broader audience. While the magazine faced challenges in adapting to the digital landscape, it has also redefined its approach to storytelling and embraced the opportunities presented by the digital era.
Transitioning to the Digital Age: Like many traditional print magazines, National Geographic initially faced the challenge of transitioning its content from a primarily print-based format to a digital one. This involved rethinking its distribution strategies, exploring new revenue models, and adapting to changing reader preferences for online consumption. Competing for Online Attention: In the digital realm, National Geographic had to compete with numerous online platforms that offered similar content and attracted readers’ attention. Standing out amidst the vast array of online content required the magazine to find ways to differentiate itself and offer a unique experience to its audience.
Is there a need for a redefinition?
To achieve this, it was unavoidable to embrace several digital platforms, establish a strong online presence and expand its reach. The magazine launched its website, introduced mobile apps, and actively engaged with social media platforms to connect with a wider audience. By recognising the value of multimedia storytelling and incorporating videos, interactive features, and immersive experiences into its digital content. They were able to combine stunning photography with videos, animations, and audio narratives, the magazine created a more immersive and engaging experience for its audience and you need professionals to do that.
The addiction of interactive digital features provides leverage to introduce interactive elements in its storytelling. Readers can explore maps, interact with data visualisations, and participate in virtual reality experiences, allowing for a deeper and more interactive engagement with the content. By providing a space for readers to share their own photos, stories, and experiences, not only fostered a sense of community but also allows to create a more diverse range of perspectives and voices to be included in the storytelling process by understanding the voice consumers have (Digital Marketing funnel at its best).
The National Geographic magazine serves as an exemplary example of a publication that successfully embraced digital change. While facing initial struggles in adjusting to the digital environment while competing for online attention, the magazine redefined itself. And this adaptation allowed their legacy of impactful storytelling to endure through travel and exploration photography.
However, this inevitable embrace of the constant digital innovations really drives us into an obligatory integration of our skills over various multimedia elements to redefine our narratives to harness the power of the single image. And to achieve better ways to promote our social presence we need to monitor our effectiveness constantly in order to understand how and why we resonate closely with the audiences.
To achieve this we have Social media platforms, they have become powerful tools for photographers to showcase their work, connect with a wider audience, and tell compelling visual stories. But the rise of algorithms in social media platforms has brought about significant changes in how content is distributed and consumed and impacted professional photography storytelling and the role of the single image in a scenery where algorithms control exposure.
The challenge of relevance: Algorithms are designed to deliver content that aligns with users preferences and interests. While this aims to enhance user experience, it presents a challenge for professional photographers seeking to tell their stories through visual narratives. The algorithms prioritise popular and highly engaging content, potentially overshadowing lesser-known photographers or stories that may be equally impactful.
It is not a matter of accepting or denying, nowadays we have to balance our Artistic Vision with Algorithmic Demands: as a photographer, I face this dilemma very reluctantly of balancing my artistic vision and the demands of algorithm-driven platforms. The algorithms favour certain types of content, such as trending topics, viral moments, or visually striking images, which may influence most photographers and other artists to conform to those trends rather than pursuing their unique storytelling approach. This leads to a homogenisation of visual narratives on social media and the destruction of uniqueness.
What is Organic Reach? Where does it comes from, what can we do with it?
To work around these standards we need to understand what Organic reach is. Organic reach refers to the number of people who see our content on social media or other online platforms without any paid promotion or advertising. This is influenced by several factors, including the platform’s algorithm, the quality and relevance of our content, the engagement it generates (likes, comments, shares), and the preferences and behaviours of the majority of our audience. In recent years, Organic reach has seen a decline on many social media platforms as they have implemented more complex algorithms that prioritise content based on user preferences and engagement patterns. While it is valuable in reaching our existing audience and building organic engagement, it’s important to note that it has become more limited. To reach a broader audience or specific target demographics, businesses often utilise paid advertising and promote posts to complement their organic efforts and increase even more their reach.
The algorithms’ emphasis on user engagement and popularity has resulted in decreased organic reach for photographers. Even with exceptional storytelling and captivating single images, photographers may struggle to reach their desired audience organically. This limitation can hinder our ability to convey important messages, share diverse perspectives, and drive meaningful conversations through their work. Truth be told, it is impossible to compete against the most basic instincts of the human being.
But we can add some adaptation strategies. To navigate the algorithmic reality in our favour, we need to adapt online strategies. This includes understanding the platform’s algorithmic preferences by optimising metadata and captions, utilising appropriate hashtags, and actively engaging with our audience. Collaborations, cross-platform promotion, and exploring alternative distribution channels also helps us expand our reach and overcome some of these algorithmic limitations to continue to harnessing the Power of the Single Image, with commitment, consistency, patience and persistence: Endure.
Despite algorithmic challenges, the power of the single image remains potent. A visually captivating photograph has the potential to transcend algorithmic limitations and evoke emotions, provoke thought, and inspire action. By focusing on creating meaningful and visually compelling images, photographers can still make a significant impact on social media platforms and captivate audiences. But most of all create resilience: Maintain and retain meaning by doing it.
Despite the potential, struggles and new trend consequences, many photographers are and continue driven by a deep passion for storytelling through the desire to shed light on important issues. They recognise that their work can create awareness, drive change, and amplify the voices of those who may not have a platform otherwise. It is a delicate balance, but one that can ultimately be rewarding as photographers contribute to meaningful conversations and inspire empathy and understanding our world through their visual narratives.
A self photograph of me with the family that took me in in their humble house inside the slum of Pugad Lawid and kindly called me Kuya Duarte, Manila, Philippines.
One-Time
Monthly
Yearly
Make a one-time donation
Make a monthly donation
Make a yearly donation
Choose an amount
€10.00
€50.00
€100.00
€50.00
€100.00
€200.00
€100.00
€500.00
€1,000.00
Or enter a custom amount
€
Thank you so much for your donations towards my project. Please give here:
Thank you so much for your donations towards my project. Please give here:
Thank you so much for your donations towards my project. Please give here:
The social impact of a single image: how a single image can influence public opinion or spark social change.
In today’s digital age, we are constantly bombarded with images that have the power to shape our perceptions and beliefs about the world. From social media feeds to news articles, images have become an integral part of how we consume and interpret information. However, it is important to consider the social impact of a single image and how it can influence our personal journeys to fit into society. As we build our path through life, we are constantly seeking to understand our place in the world and the role we play within our communities. The images we consume can either support or challenge these perceptions, ultimately affect our values and aspirations.
How can a photographer play such an enormous role in providing better ways to build awareness?
After considering the emotional impact of a single image, we must now turn our attention to its social impact by asking questions such as: How does a single image impact our perception? How does it influence public opinion or spark change? How can a photographer play such an enormous role in providing better ways to understand and build consciousness and awareness?
With the vast amount of information available at our fingertips, it is more important than ever to consider the impact of the images we see and share. By being aware of the potential social impact of a single image, we can better understand our own personal journeys to fit into society and hopefully contribute to positive change.
As someone who grew up in a world without the internet and now finds himself in an era where social media and the internet are ubiquitous, there is no way to avoid seeing firsthand the power of single images in shaping our perception of the world. Whether it’s a photo of a natural disaster, a viral meme, or a social justice movement, these images have the ability to elicit strong emotional responses and shape our understanding of complex topics.
Some examples to give better context
For example, in 2015, when we first saw the image of Syrian child Alan Kurdi washed up on the shores of Turkey, it brought the refugee crisis to the forefront of my mind in a way that news articles and statistics could not. The image was widely shared on social media and ignited a global conversation about the human cost of conflict and the need for more comprehensive policies towards refugees and the management of peripheral countries that receive these massive exoduses while trying to cross borders illegally.
As a result of understanding the impact of strong images, unfortunately, we also see examples of misuse, such as the case of Lebanese freelance photographer Adnan Hajj, who worked for Reuters. In 2006, Hajj manipulated images of the conflict between Israel and Hezbollah in Lebanon. His first manipulated image showed two large plumes of black smoke rising above Beirut’s skyline after an Israeli airstrike. The original photograph had shown only one smoke plume. Hajj had duplicated the original plume and flipped it horizontally to make it appear that the damage was greater than it actually was. The second manipulated image showed an Israeli F-16 fighter jet firing missiles over Beirut. The original photograph had shown only a single missile trail, but he added more missile trails to create the impression that the attack was more intensive than it actually was. Reuters issued a statement apologising for the error and terminating its relationship with Hajj. The incident also prompted a broader discussion in the media industry about photo manipulation and the importance of maintaining journalistic integrity.
The social impact of a single image has the power to shape collective memory and influence the public’s understanding of historical events. The image of the young girl, Phan Thi Kim Phuc, running naked and screaming in pain after a napalm attack during the Vietnam War in 1972, captured by photographer Nick Ut, a photojournalist for the Associated Press, is a powerful example of this phenomenon. The image sparked outrage and horror around the world and turned out to be a key factor in shifting public opinion against the war. It was widely reproduced in newspapers, magazines, and on television and became an iconic symbol of the brutality and devastation of the conflict. The social impact of this single image was profound and contributed to a broader cultural transition in how the Vietnam War was perceived. It had a significant impact on policymakers, as it helped to fuel anti-war sentiment and increase pressure on the United States government to end the conflict. In 1973, the United States signed a peace treaty with North Vietnam, and American troops began to withdraw from the country. The photograph of Phan Thi Kim Phuc running down the road after the napalm attack is widely credited with helping to bring an end to the Vietnam War.
The more we acknowledge and understand the importance of the social impact of a single image, the more we can learn from it. This notion is directly related to how it is used to achieve specific goals and messages. When considering its impact on broader social issues such as environmentalism, animal welfare, or politics, for example, we could examine how a single image of an oil spill in the ocean can galvanise public opinion around environmentalism and the need for stricter regulations on oil drilling. Alternatively, we could analyse how a single image of a neglected animal can mobilise animal welfare activists and lead to changes in laws and attitudes towards animal cruelty.
As a photographer, when I know that I have to work on specific topics and sensitive issues, I need to take into consideration how I can deliver the main message without creating too much space for abstract ideas to manipulate its original intention. I try to focus and select all the elements that are correctly related to the topic and decide the main framework where I can represent with my photography as best as possible. Only time, patience and persistence are needed to overcome each challenge.
Unleashing the Power of Irreverent Photojournalism: A Captivating Look at Environmental Issues through my Lens. A cover to remember from the Newspaper AGORA, an issue where two different photography assignments got published together on the same main cover of this newspaper that become one of my favourite projects of all time due to its irreverence.
The main topic that brought a strong impact to this cover was an assignment that I had to approach with caution due to its sensitivity. As you can see, a huge amount of land is being excavated for aggregate exploitation. Since these endemic baobab trees (Embondeiros) are illegal to cut down, they are left on top of these earth pillars, providing one of the saddest and most spectacular sights due to the size of this area. Unfortunately, the photograph does not show entirely the vastness of this place and the depth of the excavation.
My mission was to understand and report on ongoing activities around a specific urban area that was being affected during the rainy season and from dust clouds. This heavily mining activity was causing a change in the flow of rainwater, creating spontaneous mood rivers that displaced people. Meanwhile, noise and air pollution were causing damage and health problems due to the dust in the air. While exploring this weaponized controlled area, I came across this spot and had to wait for the right moment to capture the scale of this operation by inserting a truck throwing dust while driving through the earth columns with the trees on top to showcase the magnitude of the excavation.
By highlighting this issue, I have likely raised awareness among the newspaper audience and spurred discussions about the need for more sustainable and responsible mining practices. My photography captured the beauty and tragedy of the situation, with the baobab trees standing as stark symbols of the destruction wrought by human activity. By presenting these images in a thoughtful and compelling manner, I have likely left a lasting impression on the newspaper audience and helped to shape public perception and understanding of environmental issues that occur in this part of Africa.
The risk that one has to overcome to be able to provide correct information, better life opinions, and choices to audiences must be mastered. This type of work demands commitment and an almost military life, obsessed with details and constant gear maintenance to minimise failure. Sometimes, it requires preparing a team of trusted people to accomplish things more safely, quickly, and broadly.
In terms of personal growth and understanding
Gathering all these aspects of how to deal with the impact of photography, I also need to include my personal growth, which goes hand in hand with photography. Since most of my work revolves around social intervention assignments, by dealing with and understanding human behaviour and its fragility, the result of what I have become today, not only as a person but mainly as a professional photographer, is in how I recognise the impact that images can have on shaping our worldview. By using the best practices in building public opinion and holding strongly to the idea and mission of providing better life choices and solutions.
One of the most important aspects to consider is the power dynamics at play in the creation and dissemination of images. Many images are created by those in positions of power, such as governments or large corporations, and are often used to reinforce dominant narratives and ideologies. By being aware of these power dynamics, we can become more critical and be prepared to analyse and question the messages being conveyed through the images we consume daily. It starts by recognising our own biases and seeking to understand different perspectives. We might be able to expand our understanding further and avoid being confined to a narrow view of the world.
Overall, the ability to understand the social impact of the single image is the ability to critically examine and interpret images, an important skill for personal growth and development. With the art of cultivating this skill, we can more fully understand the world around us and our place in it.
Have you ever looked at a photograph and felt a rush of emotion? That’s the power of a single image.
A photograph has the ability to convey complex emotions and tell a story in a way that words alone cannot.
There must come a time when one stops constructing photography thinking only of its technical form and must move on to the other level. After knowing how to dominate a great part of its technical reciprocity, it’s time to focus on how to conduct it in the ideological and philosophical aspect. It is from this transition that, for me, is the beginning of its great immensity to be explored on the aspects, its application and its purpose, according to the objectives, according to the opportunity or according to the degree of importance we give towards the sensitivity we have for the present.
When I am referring the impact of a single image, I need to structure my argument in a constructive order and start from “its emotional impact”: Photography can convey complex emotions and tell a story in a way that words alone cannot, while some like to romanticise when describing it has the “art of writing with light” I personally prefer to describe it has the art of retain, preserve and document the present.
I remember my first experiences with photography when I started to visit my grandfather in his studio in Lisbon. I would entertain my thoughts with the photographs that were left over from the contact-proofs while he kept on developing them inside the darkroom. It was a great mystery to see my grandfather enter and coming out with films ready to be fastened with springs inside an iron cabinet, an interior light and a transparent glass door to observe the drying process. Little I knew how these small details and experiences around his photographs piled around the studio would change my life entirely.
The importance to understand the impact of a single image and how to use it
Photography is a powerful medium that has the ability to evoke emotions, spark conversations, and tell stories. A single image has the potential to leave a lasting impact on the viewer, conveying a message or idea in a way that words cannot. As a photographer, it’s important to understand the impact that a single image can have and use it to communicate our vision and message effectively.
A single image has the potential to evoke strong emotional responses in the viewer. Depending on the subject matter, composition, lighting, and other factors, an image can inspire joy, sadness, fear, anger, or any number of complex emotions. As we previously discussed, certain elements of an image such as colour, contrast, and subject-matter can all contribute to its emotional impact.
Having in consideration these characteristics I presume the best way to explain how I achieve these aspects is by showing you a little bit more from my personal perspective based on my experiences and my knowledge acquired over these last three decades. Its actually going in-depth or, should I say, reveal part of its aftereffects through some examples on how I implemented them for specific occasions.
In 2015, Angola celebrated its fortieth anniversary of independence. The result of some of the political-economic decisions exercised at that time began to push its economy into a downward spiral, in a domino-effect cycle of events. My work required tracking these events chronologically on several fronts and cross-referencing them with other issues that inderectly demonstrated the side effects such as the social pulse. My incursions into areas of extreme poverty were part of my daily life and never for the best of reasons. All these occasions, apart from having nothing in common, provided me with other opportunities to broaden my perception of these realities and intensify the experience.
My complicated forays into the Chicala neighbourhoods, which no longer exist, gave me an understanding of how these musseques set on a sandy peninsula faced the sea and the city of Luanda. On one side, exposed to the sea and the “calembas” (storm waves), on the other side, exposed to the Old City, to the new parliament and especially the panoramic view over the mausoleum of Dr. António Agostinho Neto (First President of the Republic of Angola).
When walking through the zinc mazes, we can’t always get a sense of where we are. Sometimes we’re paying attention to a certain detail, a certain set of events, or whether our presence bothers or instigates unexpected reactions. After climbing a set of rubble to get a more comprehensive view of the slum, I had the opportunity to realize how comprehensive and revealing this perspective over the bay is, taking into account the reality of the daily life of the majority of the population in this country.
An example on how I implemented my notion of “The Power of the Single Image” to portrait an era. As we can observe, as dramatic as the published picture posted is, an even worse one could have been chosen for the cover.
When you think about producing an image that contains a set of elements that can help build a message by symbolically and extraordinarily representing reality. For me, it always starts with answering the question about how to portray the legacy of history, the weight of democracy and the reality about the quality of life of the population. The photograph that I choose to integrate this analysis serves as a reference, it demonstrates how and where I applied this way of conceiving an image. It all starts with the need to obtain a bridge between the most relevant topics of the week, the contents chosen editorially and a strong image that can complement the cover of a prominent edition.
Thus the image that I proposed to the director of the newspaper Expansão to illustrate this edition coincides with the date of the celebration of the country’s independence, a chance to bring out its past, its present and a possible future. As it serves to represent these current affairs, if you can imagine, and taking into consideration the prestige of this economic newspaper as the most reliable weight in its economic analyses, the reactions were of the same caliber. It is definitely not a photograph that leaves the audience indifferent.
how to define a specific portfolio to deliver the idea or message?
It is difficult to say, or to describe, which is my favourite photograph of Angola. I have lots of “sweethearts” that come to my mind, with differences and deep emotions of an unusual amplitude, because it is the result of photographing daily in a country of great social contrasts, of huge landscape and cultural diversities. Its four years of non-stop photography and I confess that I was quite exhausted by the logistics, by the difficulties and the political issues.
However, providing specific examples of how I implemented these aspects for particular occasions can not only be more helpful in explaining what is behind these traits, but they can also work to help others achieve their goals by demonstrating how to apply skills and build expertise. This can also help potential clients or collaborators understand how your photography can be applied to their own projects or needs, potentially leading to greater respect for those who work in this profession. It is not just about grabbing a camera or a mobile phone and start to shoot everything, everywhere.
Overall, the emotional impact of a single image can be profound, lingering with the viewer long after they have moved on. As a photographer, understanding the power of your images and how to use them to evoke emotions and tell stories can be a valuable tool in reaching a wider audience and making a meaningful impact. Perhaps, building your own journey.
Duarte Lima Villas Photography 